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is Your Value-Add as a Healthcare Business Consultant?
sure to read also: Forty-one
ideas for what you can do as a Physician Consultant]
you are considering developing a consulting business and wondering what
service you would provide, think through these six categories of
potential “value-add”, offered by Alan
Weiss, author of several
books on consulting and speaking. Many
consultants bring value in more than one category.
It is important to keep in mind that for all theses categories,
your job as a consultant is to improve the client’s position relative
to their current state.
– Clinical knowledge is probably the most common consulting value,
particularly for physicians who can translate this knowledge into
product specifications for companies developing healthcare products.
– Many physician consultants have particular expertise that
transcends industries or healthcare settings.
For example, strategic planning can be done for practice
groups, hospitals, health systems, and health plans.
– Broader than content, knowledge here refers to understanding of processes.
Physicians consulting in practice management, for example,
have broad experiences in understanding clinic flow dynamics,
billing and receivables efficiencies, and personnel management.
– The value-add here is interpersonal.
Physician consultants who work as facilitators, for example,
bring skills to assist in conflict resolution, large group
facilitation, and change management.
– Some consultants find they have a special talent or gift that is
highly specialized and not easily reproduced or found either within
an organization or large consulting firm.
Patch Adams is a good example of a physician
consultant/speaker who uses humor and drama in motivational speaking
– The ability to introduce clients to key contacts in public or
private life is another value of some physician consultants. Examples include physicians engaged as “lobbyists”
for government, medical societies, or industry.
more tips on developing a business as a consultant or speaker, here are
several excellent resources:
Gaillour, MD, Business Consultant and Executive Coach for
Healthcare Leaders email@example.com