What Kinds of Information Products can You Create and Sell?Here is a small sample of some of the e-book and audio seminar projects my clients or other healthcare leaders and entrepreneurs have created for either: a) consumer audiences in general, or b) physician and healthcare executive audiences:
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| Smile
Your Way to Maximum Practice Income™
"Revenue Leader of High Grossing Multi-Specialty Clinic Shares 5 Essential Interpersonal Skills Every Physician Should Adopt in Order to Double the Bottom Line" |
My client will be creating a full "Toolkit" including an ebook, a set of audio seminars, and a set of checklists --- all of this will be sold and delivered via the Internet (with CD delivery as an option) to practices and physicians who are currently leaving money on the table for lack of a few simple-to-learn "soft skills" of good bedside and curbside manner.
But let's back up, though, and see how he started:
My client and I came up with the idea for his Information Product in our initial coaching strategy session when we noted that his practice was very successful (like many docs, he had reached his income ceiling a long time ago) and yet his colleagues in the same specialty, in the same building, in the same group, were earning 70-80% less.
His administrator had frequently acknowledged him for certain engaging communication habits that seemed central to his ability to attract and retain patients. My client was also a master at earning new referrals from primary care physicians.
My client offered to to teach these communication skills to members of his group who were interested in optimizing their practice without adding additional marketing expense.
The result of this one-time training was an "ah-ha" moment: some very happy colleagues were getting more patients and referrals once they applied the new skills.
Duplicate and Leverage Yourself
The next step, then, was to develop my client's "duplicate and leverage" strategy: Create an Information Program in the form of a self-learning seminar, ebook, and checklists that any physician across the country can access. We came up with "Smile Your Way to Maximum Practice Income" and now on it's way to becoming an Information Product and a future source of passive revenue for him.
My client's investment in creating the Information Product will be primarily his time, plus about $125 for the necessary Internet services which he will delegate (By the way, email and Internet surfing are the extent of his computer skills). No travel, no interruption of his busy, enjoyable practice.
My client's main "technology tools" will be his telephone and Dictaphone (someone else is transcribing the content). And his income potential? The marketing plan we are putting together includes a pro forma with an income target of 5 figures in the first year.
Could this be your story in 2007?
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here to register
Another Option: Use Your Information Product for Marketing
I have been talking about Information Products for additional revenue potential. Perhaps you like the idea but the thought of selling a product goes against your grain.
Keep in mind you don't have to sell your Information Product to make it a valuable investment of your time.
Some of my clients have created eBooks and audio programs and then make them available for FREE to showcase their expertise, build their practice, or earn credibility as a consultant.
As a physician consultant--or speaker--an essential strategy to promote your expertise is to create a Special Report, eBook, Audio, or eCourse that covers your unique principles of management and leadership, or change management, or teamwork. Here are 3 of 12 Topic Idea Templates I routinely make available to my private clients:
| "7 Principles of Healthcare Leadership" |
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"5 Essential Habits of Successful Healthcare Executive Teams" |
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"5 Dysfunctions of Group Practices and How to Overcome Them" |
Every leader has their own "7", "5" or "5" -- so you will still be creating a UNIQUE product.
When you join the Mastermind Group, I will share an additional 9 "ready-made" Topic Idea Templates for physician experts and leaders that can tastefully promote you and your speaking or consulting business. In fact, I'll also show you how to create one of the products above in less than 2 hours.
Another reason to crate an Information Product is to satisfy your personal mission or personal development journey. Read on . . .
Consider Creating an Information Product for Your Personal Mission
Let me tell you about a special client I have who created an Information Product when she was at the lowest point of her professional life.
Two years ago I took on a former business owner as a pro bono client. This woman had recently left her work at the young age of 48 because of worsening Neurofibromatosis (NF) and chronic pain. (Note: I accept 3-4 clients a year on a pro bono basis, and only non-physicians).
A gifted and humorous writer, she was frequently submitting essays and articles on the NF and chronic pain support Internet sites to keep herself busy. Eventually she was no longer able to work at all in her business.
Ironically, her full time "occupation" became the arduous process of navigating the maze of government and local agencies to get enrolled for disability. This became an additional source of suffering for her.
When we first started working together, she and I went through an initial coaching process of setting a goal for her that was exciting and energizing AND would take her repertoire of talents and experience to "do good" --even though she was limited physically.
The Key Resource You Need to Create Your Product is Inspiration
We came up with the idea of an ebook she could write from her laptop computer---while lying on her sofa---that would help other people navigate the maze of getting disability benefits.
The ebook would be a resource for other people who were perhaps also experiencing chronic pain, or on the verge of being disabled, and could save them the aggravation of what she had to go through.
Her ebook, "Secrets of Getting Disability Benefits" is an engaging, warm, and often humorous guide, plus a source of comfort. About 65 pages long (typed Word document), it is downloadable from the Internet for a nominal fee to cover the cost of her Internet service provider.
Although in our pro forma we did not project it would be a huge money-maker, we were thrilled with the number of people downloading her book. [Note: In the Mastermind Group I will teach you how to gauge the size of your potential market.]
What she has received as a "return" on investment of time are dozens of appreciative letters from readers about the positive impact she has made in their lives. A pretty good Return On Inspiration is how I like to look at it.
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"After the frustrating experience of applying for social security disability, I decided to share my knowledge of the process and lessen the burden for others. I chose ebook publishing after working with Dr. Francine Gaillour, who taught me how easy and fulfilling it was to do! Knowing that other people could now avoid the pitfalls and challenges along the way was immeasurably rewarding, and I am currently putting together a second ebook and audio for the millions of people in chronic, intractable pain. If you have ever thought about writing a book but can’t see yourself going through the process of traditional publishing, I highly recommend you work with Francine to share your insights, ideas, and wisdom through the accessible and successful eBook route!" --Sherri Silesky, Author |
Create an Information Product to Leave a Legacy
So keep in mind that an Information Product can be used in many ways. Even if your practice is full to the brim and your income is fabulous, I challenge you to extend your professional and creative boundaries anyway.
Consider creating an ebook, audio, or other Information Product that can be a legacy--small or large---to others who would really appreciate your wisdom, insight, and encouragement.
p.s. My client is now creating a new product called "How to Lessen Your Suffering From Chronic Pain" which will be a set of audio seminars she will record directly into her laptop (using a $9 special microphone) and upload easily and directly to an Internet site. I will teach you how to create an audio seminar this way too.
Learn and Implement a Solid Product Development and Marketing Strategy
When I work with my private coaching clients, I teach them many strategies over the course of our coaching relationship.
When it comes to Information Products, what I teach them is my proprietary Product Development and Marketing Strategy, and that is exactly what you will learn in this Mastermind Program:
What You Will Learn |
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What Information Products are; what an ebook, eCourse, Special Report, and audio program look like - I'll refer you to many examples |
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What other physicians are doing now with Information Products, and what the income opportunity is for you |
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How to come up with a topic that is natural for you and fits perfectly your experience |
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How to structure the creative development process so the product almost creates itself over the course of 3-8 weeks |
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How to price the product and how to sell and delivery it over the Internet, without being a computer-wonk |
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How to use the product in a variety of ways, including for additional income, marketing your expertise or to serve your personal mission |
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How to set yourself up with a simple but effective intellectual property and merchant structure |
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How to package a single topic into different Information Product formats |
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here to register
Mastermind Program Structure
In this Mastermind Group program I am accepting a limited number of participants in order to ensure that we have a close, collaborative, committed, "cohort" of physicians or other clinicians.
We will meet as a group for six Live Teleseminars that I will present over 3 months, starting in June, 2007 (see Program schedule at the bottom of the page).
In addition to the live Teleseminars, the Mastermind Group Program includes live mentoring, and an online Group Journal for between-session collaboration.
I will also audio record every Teleseminar for you, so don't worry if you have to miss a session. Of course there will be valuable and informative handouts, links and resources.
As an extra bonus I will give you templates to help you quickly structure your product content for ebooks and audio seminars. You will also have templates for product introductions, development, delivery, and Internet management.
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Please Note our Refund Policy: My goal is to help you create an Information Product by the end of the Program. The Mastermind process is intense--At the end of the three months your Product will be available for marketing or well on its way. This is a working forum, and therefore there is a Program fee commensurate with what you will achieve. The Program is for serious physicians who want to turn their Intellectual Property or expertise into Information Products that can be sold on the Internet or used to market your business. Once the Program commences there are no refunds. If you feel you need to drop out, you can take another "Make Your Medical Knowledge Sell" Mastermind Program I will offer in the summer or fall. |
Free Orientation Presentation - right now, right here
If you are interested in creating and marketing Information Products, I know you want to hear more so you can decide whether this program is right for you.
Just in case you missed my FREE Live Teleconference Orientation, I prepared an online audio presentation that you can view at your convenience, anytime 24/7. If you have questions afterward, email us or call my Inquiry and Support line.
Just click in the middle of the big blue box below where it says "Click to Play presentation" and you will hear the details about this exciting new program for physicians who want to leverage their experience and expertise into profitable information products.
Once you've had a chance to review the program, Registration instructions are at the bottom of this page.
"Make Your Medical Knowledge Sell™"
Presented by: Francine R. Gaillour, MD
20-minute Program Orientation
- will be held on the following dates:
- Six Tuesdays at 8:00 PM Eastern Time (5:00 PM PT):
March 13 and 27, April 17, May 1, 15, and 29Spring Group is SOLD OUT- Fall Mastermind Group starts August 21, Sep 4, 18, Oct 2, 16, 30
How to Register
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Tuition: |
$895 |
** Early Bird** before July 23, 2007 |
$695 |
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*Special bonus for
"Early Birds" * Receive a one-year Standard membership in the "Association of Physician Speakers, Experts, and Consultants" - a $198 value |
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>>>>Register |
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For FAX or Mail in your Registration: Click here |
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| I
am looking forward to helping you break through your
income ceiling by leveraging your experience, expertise
and knowledge. Join a group of like-minded
physicians to create and collaborate together in this
upcoming Mastermind Group coaching intensive.
Best regards,
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Copyright © 2007 Ki Health, Inc. |
