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"Become A Recognized Expert In Your Field of Medicine, Healthcare Consulting, Coaching or Speaking... Quickly Accumulate Client Leads,  And Break Through Your Wealth Ceiling With A Passive Income Stream"

Introducing an 8-week Tele-Workshop Program: 

"Leverage Your Healthcare Knowledge With Information Products" 

Physicians, nurses, clinicians, Healthcare Coaches, Consultants and Speakers who want to build additional streams of income or promote their practice or business through Internet-based e-books, audios, podcasts, blogs and other Information Products ---

Now with the power of new technologies and the reach of the Internet, your client base and income possibilities just expanded ....

 
From:  Francine Gaillour, MD, MBA, FACPE
Executive Director, Physician Coaching Institute

 Dear Colleague,

If I took a peak at your office right now I'll bet I could find your unique intellectual property and potential sources of passive revenue... lying hidden on your desk, tucked in your files, and buried in your hard drive!

You are taking for granted the expertise you possess, and therefore missing a prime opportunity to be of greater service to more patients, consumers and organizations.  

More importantly, you are missing huge opportunity to expand your marketing, grow your income with passive revenue and position yourself as an expert

I want to share my own expert advice with you about how to work smarter to build your business, create passive income, have more creative time for yourself AND provide additional value and education to your patients or clients.

My First Information Product Was Created in Less than an Hour and Brought Me Hundreds of Client Leads

Over the past eight years I have enjoyed a thriving consulting and coaching practice helping physicians find career fulfillment AND also helping healthcare coaches and new consultants launch their businesses.

One of the key strategies I teach all of my clients is to leverage their knowledge -- expand your reach so you can impact more people, and have more time to enjoy with your family. 

An outstanding way to expand your reach, and create passive income is through Information Products delivered via the Internet.  I know first hand through from building my own 6-figure business that it is critical to have multiple products and programs.  

Not only do Information Products leverage me and my my time, but it is also good business:  many of my physician clients do not have time nor do they desire to work one-on-one, face-to-face with me.  However they still want my expertise!  Several of them actually requested on numerous occasions that I create CD's or audios, or booklets, home-study courses that they could work through on their own time. AND they wanted the convenience of 24/7 access via the Internet.

It was the prompting of my clients that got me started creating my first Information Product almost 8 years ago:  "Physician Transition 101: World of Opportunity" was a streaming audio 60-minute presentation I created that offered physicians the "straight scoop" about career transition.  

I made the audio available on my website as a free downloadable seminar initially. The Result? Not only did I get great feedback that the audio was appreciated, but it served as my #1 client lead generator for several years.  

Information Products are the Ideal Way to Extend Yourself, Your Expertise and Your Wisdom ... even While You Sleep!

Since then, I have created over 20 Information Products and programs that offer a wide variety of learning experiences to my market AND that also bring me leveraged and passive income.  

Furthermore, I have helped my clients and previous tele-workshop participants create unique information products that will generate clients clients for THEIR business, and put them on the next level of passive-income success.

Information products, such as e-books, audios, information toolkits, e-zines, blogs and podcasts are not only fun to create, they are assets that work for you -- even while you sleep!

I was very excited when I discovered Dr. Francine Gaillourís Make Your Medical Knowledge Sell™Information Product creation Program. I am an avid writer, an online educator and have maintained a non-profit website for Grief and Loss for years. Still I had never figured out a way of turning those skills into an information or educational product that people might be interested in purchasing.  

Finally, with Make Your Medical Knowledge Sell, there was a program specifically for physicians by a physician. The focus was on writing, creating and marketing information products on the Internet based on oneís specialties, background and medical knowledge. Taking the .. Program for Physicians provided me with the incentive and the motivation for learning how to turn my articles and webpages into e-Books and audio programs.  

With input and encouragement from the physicians in the group, I took a simple idea, a mock brochure that I had already created based on personal and professional experiences and turned it into an e-Booklet, e-Book and website to support parents whose newborns are in the Neonatal Intensive Care Unit.  

Through Francineís Make Your Medical Knowledge Sell™ program I gained valuable knowledge that will continue to be of benefited long after the program is over. I would recommend the course to other physicians who are looking to develop skills for converting their knowledge and special background into information products.

 

Kirsti A. Dyer MD, MS, FT
Physician, Grief & Loss Expert, Health Educator, Author and Former NICU Parent
Journey of Hearts Ė www.journeyofhearts.org
NICU Parent Support Site www.nicuparentsupport.org 
NICU Parent Support Lens on Squidoo Ė www.squidoo.com/nicuparentsupport

 

 

 

Click here to register

YOUR  patients and clients are on the Internet looking for and paying for good information

Over the past 10 years initially as a healthcare technology marketing executive, and then a business owner, I have witnessed--as have you---the incredible evolution of the Internet, and more significantly, the rush to the Internet by consumers looking for healthcare advice.  

What I find mind-boggling is the amount of money consumers are spending on healthcare products and advice they get from in the Internet---to the tune of about $1 billion

What I find exciting now--and encouraging-- is the increasing depth and quality of healthcare information currently available through downloadable audio seminars, streaming audio, and eBooks.  This is new compared to even 5 years ago.

Indeed, clinicians, healthcare consultants, coaches and speakers are finally discovering that they can take the one-hour educational lecture they wish they had time to share with their clients or patients, and now make it available 24/7 through the Internet as an Information Product.

That's just one of the reasons I want to encourage you to get your "voice" and expertise on the Internet as soon as possible. Healthcare professionals are still the most "trusted source" for your patients, your colleagues and the community.  It is your educational talk or lecture or approach that your client audience wants most. 

And now it's easier than ever for you to create Information Products that are not only valuable to your patients and the community at large, but are a vital aspect of total patient care: education.

If you have ever thought about writing a book but canít see yourself going through the process of traditional publishing, I highly recommend you work with Francine to share your insights, ideas, and wisdom through the accessible and successful eBook route!"   

--Sherri Silesky, Author

Keep in mind: Consumers will continue to shop at bookstores and the Internet to get the health information they need.

What is different now in 2009 and beyond is that you as an individual physician, clinician, coach or consultant can make your expertise and Information Product easily available to a wider audience through development and delivery mechanisms that are surprisingly easy and low cost.

 
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Information Products Enable You to Break Through Your Income Ceiling--and do a good service at the same time

The opportunity to do good by providing credible and trustworthy advice through Information Products is also a potentially lucrative one for you. 

Over the past several years I have helped dozens of professionals expand or establish their business presence through the Internet with eBooks, Audio programs, Teleseminars, Articles, Special Reports, blogs, podcasts and other information resources.  

I created this Tele-workshop because I know that many more  physicians, nurses, consultants, coaches, and speakers have expertise and know-how that consumers, groups, clinicians, healthcare organizations, and YOUR clients are asking and paying for, AND because I know you are looking for ways to create additional streams of income.

The purpose of the program is to help you develop healthcare Information Products and healthcare consulting/coaching products that are easy to create in your spare time and easy to sell without investing a bundle in technology, webmasters, PR agents or publishing. 

At the core of the Tele-workshop is a structured curriculum that I will deliver via 8 live audio Teleseminars over 9 weeks.   The program will walk you step-by-step, starting with where you are right now to the point where you are ready to market your first (or second!) ebook, audio seminar or other Information Product.  

If you have a consulting or speaking business on the side, this Tele-Workshop will help you grow your business by marketing yourself and building credibility through Special Reports, audio seminars, blog and other vehicles that showcase your expertise.  Read more on this below.

I knew the answer to the question, "What would you do if you knew you could not fail?" for years before I met Dr. Gaillour.  What I did not know was how to believe it and achieve it.  Within a few short months of beginning a coaching relationship with Dr. Gaillour, I was making major progress on my passion for speaking, writing, and teaching people how to enjoy outrageous health.  You can make progress on your own, but you can make massive progress with Dr. Gaillour as your coach!"

--Douglas A. Fullington, MD
"Master Motivator of Total Health"
www.DrDougFullington.com 


 

What Kinds of Information Products can You Create and Sell?

Here is a small sample of some of the e-book and audio seminar projects my clients and other  healthcare coaches consultants and entrepreneurs have created for either: a) consumer audiences in general, or b) clinical and healthcare executive audiences:

 

    "Top 10 Success Strategies for working with Physicians with Disruptive Behaviors."

    special report

    "Healthy Eating for Life to Prevent Cancer" 

    ebook

    "Healthcare Report Cards: How To Get an A+ in the Public Reporting of Healthcare Quality Data"

    audio seminar

    "Home Made Medicine" 

    ebook

    "How Millions of Dollars in Physician Bonus Incentives Linked to Improving Quality of Care May Be The Answer for Managed Care" 

    audio seminar

    "Throw Away Your Glasses for Good" 

    ebook

    "Creating the Life You Want Now: Balancing Medicine With Family and Coming Out Ahead" 

    audio seminar
    "Physician Career Management Toolkit" toolkit

    "The Prostate: Everything You Should Know" 

    audio seminar
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What If You Don't Have any Ideas for Topics?  See how one of my clients did it

For most of these "authors and experts" above, the content contained in their Information Product is simply based on their own experience.  Other Information Product creators are good at identifying other experts or creating a panel of experts and interviewing them to gather their insights as the basis for the Information Product content. 

Are you wondering whether this is something that could work for you? 

Let me want to walk you through the "birth" of an Information Product I am helping one of my clients who is launching a consulting business.   Here is the working title of his Information Product: 

 

Smile Your Way to Maximum Practice Income™ 

"Revenue Leader of High Grossing Multi-Specialty Clinic Shares 5 Essential Interpersonal Skills Every Physician Should Adopt in Order to Double the Bottom Line"

 

My client will be creating a full "Toolkit" including an ebook, a set of audio seminars, and a set of checklists --- all of this will be sold and delivered via the Internet (with CD delivery as an option) to practices and physicians who are currently leaving money on the table for lack of a few simple-to-learn "soft skills" of good bedside and curbside manner. 

 

 Gather Up The Core Processes and Structures that are Sitting On Your Desk Right Now!

My client and I came up with the idea for his Information Product in our initial coaching strategy session when we noted that his practice was very successful (like many docs, he had reached his income ceiling a long time ago) and yet his colleagues in the same specialty, in the same building, in the same group, were earning 70-80% less.  

His administrator had frequently acknowledged him for certain engaging communication habits that seemed central to his ability to attract and retain patients.  My client was also a master at earning new referrals from primary care physicians.  

My client offered to to teach these communication skills to members of his group who were interested in optimizing their practice without adding additional marketing expense.   

The result of this one-time training was an "ah-ha" moment:  some very happy colleagues were getting more patients and referrals once they applied the new skills.  

 

Duplicate and Leverage Yourself

The next step, then, was to develop my client's "duplicate and leverage" strategy: Create an Information Program in the form of a self-learning seminar, ebook, and checklists that any physician across the country can access.  We came up with "Smile Your Way to Maximum Practice Income" and now on it's way to becoming an Information Product and a future source of passive revenue for him.

My client's investment in creating the Information Product will be primarily his time, plus about $125 for the necessary Internet services which he will delegate (By the way, email and Internet surfing are the extent of his computer skills). No travel, no interruption of his busy, enjoyable practice.

My client's main "technology tools" will be his telephone and Dictaphone (someone else is transcribing the content).   And his income potential?  The marketing plan we are putting together includes a pro forma with an income target of 4 figures in the first year.  Could this be your story in 2009?

The Make Your Medical Knowledge Sell program just flew by! It was inspiring to hear the ideas of the other group members regarding their products and they were truly generous with their encouragement and ideas regarding mine.

My e-book explains what practicing physicians need to know about utilization review and how to get approval for their treatment requests. It is based on what I have learned as a treating physician and physician reviewer.

Everything I ever created was already within me. Itís the same with you! In Make Your Medical Knowledge Sell, Francine will help you find and give expression to the ideas that are already within you.

Just do it!

Sabrina Rajendran, M.D., M.B.A.
How to Get Approval for Your Treatment Requests for Injured Workers

 
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Another Option: Use Your Information Product for Marketing Your Clinical Practice or Business

I have been talking about Information Products for additional revenue potential.  Perhaps you like the idea but the thought of selling a product goes against your grain. 

Keep in mind you don't have to sell your Information Product to make it a valuable investment of your time.  

Some physicians and consultants have created eBooks and audio programs and then make them available for FREE to showcase their expertise, build their practice, or earn credibility.  

As a physician, nurse, healthcare coach, consultant--or speaker--an essential strategy to promote your expertise is to create a Special Report, eBook, Audio, or eCourse that covers your unique principles of management and leadership, or change management, or teamwork.  Here are 3 of 9 Topic Idea Templates I routinely make available to my private clients: 

 

"7 Principles of Healthcare Leadership" 

"5 Essential Practices of Successful Healthcare Executive Teams" 

"4 Dysfunctions of Group Practices: How to Build Trust and Create Collaborative Teams"

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Every leader has their own "7", "5" or "3" -- so you will still be creating a UNIQUE product. 

When you join this Tele-workshop Program, I will share an additional 6 "ready-made" Topic Idea Templates for healthcare experts and leaders that can tastefully promote you and your coaching, speaking or consulting business. In fact, I'll also show you how to create one of the products above in less than 1 hour.

Another reason to crate an Information Product is to satisfy your personal mission or personal development journey.  Read on . . .

I am a computer novice, don't enjoy writing, and hate to market myself.  Creating a "Neuro-Feedback eBook" was something I never would have thought of.  It was easy to create, and it's painless marketing.  Francine has a great approach to marketing; I highly recommend her Information Product Tele-Workshop. 

--Dr. Beverly Brashen 
Counselor and Coach, Executive Director 
Northwest NeuroTraining Center 

 

 

Consider Creating an Information Product for Your Personal Mission

Let me tell you about a special client I have who created an Information Product when she was at the lowest point of her professional life.

Two years ago I took on a former business owner as a pro bono (no fee) client.  This woman had recently left her work at the young age of 48 because of worsening Neurofibromatosis (NF) and chronic pain.  

A gifted and humorous writer, she was frequently submitting essays and articles on the NF and chronic pain support Internet sites to keep herself busy.  Eventually she was no longer able to work at all in her profession.  

Ironically, her full time "occupation" became the arduous process of navigating the maze of government and local agencies to get enrolled for disability.  This became an additional source of suffering for her. 

When we first started working together, she and I went through an initial coaching process of setting a goal for her that was exciting and energizing AND would take her repertoire of talents and experience to "do good" --even though she was limited physically.  

 

The First Key Resource You Need to Create Your Product is a Desire to Teach

We came up with the idea of an ebook she could write from her laptop computer---while lying on her sofa---that would help other people navigate the maze of getting disability benefits.  

The ebook would be a resource for other people who were perhaps also experiencing chronic pain, or on the verge of being disabled, and could save them the aggravation of what she had to go through.  

Her ebook, "Secrets of Getting Disability Benefits" is an engaging, warm, and often humorous guide, plus a source of comfort. About 65 pages long (typed Word document), it is downloadable from the Internet for a nominal fee to cover the cost of her Internet service provider.   

Although in our pro forma we did not project it would be a huge money-maker, we were thrilled with the number of people downloading her book. [Note: In the Mastermind Group I will teach you how to gauge the size of your potential market.]

What she has received as a "return" on investment of time are dozens of appreciative letters from readers about the positive impact she has made in their lives.  A pretty good Return On Inspiration is how I like to look at it.

 

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"After the frustrating experience of applying for social security disability, I decided to share my knowledge of the process and lessen the burden for others.  I chose ebook publishing after working with Dr. Francine Gaillour, who taught me how easy and fulfilling it was to do!    Knowing that other people could now avoid the pitfalls and challenges along the way was immeasurably rewarding, and I am currently putting together a second ebook and audio for the millions of people in chronic, intractable pain.  If you have ever thought about writing a book but canít see yourself going through the process of traditional publishing, I highly recommend you work with Francine to share your insights, ideas, and wisdom through the accessible and successful eBook route!"   

--Sherri Silesky, Author

Create an Information Product to Leave a Legacy

So keep in mind that an Information Product can be used in many ways.  Even if your practice is full to the brim and your income is fabulous, I challenge you to extend your professional and creative boundaries anyway.  

Consider creating an ebook, audio, or other Information Product that can be a legacy--small or large---to others who would really appreciate your wisdom, insight, and encouragement.

p.s. My client is now creating a new product called "How to Lessen Your Suffering From Chronic Pain" which will be a set of audio seminars she will record directly into her laptop (using a $9 Radioshack microphone) and upload easily and directly to an Internet site. I will teach you how to create an audio seminar this way too.

 

Learn and Implement a Solid Product Development and Marketing Strategy

When I work with my private physician clients, I teach them many strategies over the course of our coaching relationship.  

When it comes to Information Products, what I teach them is my proprietary Information Product Development and Marketing Strategy, and that is exactly what you will learn in this Tele-Workshop Program:

  •  

  •  

    What You Will Learn

    What Information Products are; what an ebook, eCourse, Special Report, and audio program, blog and podcast look like - I'll refer you to many examples

    What other physicians, healthcare consultants, coaches, speakers, and clinicians are doing now with Information Products, and what the income avenues are for you 

    How to come up with a topic that is natural for you and fits perfectly your experience, not someone else's

    How to structure the creative development process so the product almost creates itself over the course of our 9 weeks together

    How to price the product and how to sell and delivery it over the Internet, without being a computer-wonk

    How to use the product in a variety of ways, including for getting client leads, building your list, creating additional income, marketing your expertise or to serve your personal mission

     How to set yourself up with a simple but effective intellectual property and merchant structure

 
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Tele-Workshop Structure

In this Tele-workshop program I am accepting a limited number of participants in order to ensure that we have a close, collaborative, committed, "cohort" of physicians, nurses, coaches, speakers, and consultants.  Remember this is a Tele-Workshop -- you will be doing the work of creating a new product!

We will meet as a group for a total of 8 teleseminars ((all you have to do is dial our special Teleconference number and you're "in class"):

We'll have Six live Product Development Training Teleseminars  I will personally lead each 75-minute Teleconference, and will provide you with the Strategies and Templates, including PowerPoint handouts. Don't worry, we'll have plenty of class time for Q&A. See Program Outline below.  

In addition to the six live Training Teleseminars, you will also attend two live Mastermind sessions, an opportunity to get real time assistance with your product, compare notes with your cohort group, and accelerate your progress.  

If you have to miss one of our Live Teleseminars, don't worry because we will audio record every Teleseminar for you.  Of course there will be valuable and informative handouts, links and resources.  

Not only will you have handouts, but more importantly, you will get Information Product Templates to help you quickly structure your product content for healthcare ebooks and audio seminars or other products.  You will also have templates for product introductions, development, delivery, and Internet management.   

 

Please Note our Refund Policy:  My goal is to help you create an Information Product by the end of the Program.  The Tele-Workshop process is intense--At the end of the 8-weeks your Product will be available for marketing or well on its way.  This is a working forum, and therefore there is a Program fee commensurate with what you will achieve.  The Program is for serious professionals who want to turn their Intellectual Property or expertise into Information Products that can be showcased or sold on the Internet or used to market your business.  Once the Program commences there are no refunds.  If you feel you need to drop out, you can attend the next offering of  "Leverage Your Healthcare Knowledge" 

 

Teleworkshop Program Outline
"Leverage Your Healthcare Knowledge With Information Products" Tele-Workshop 

Live Training Telseminars and Group Mentoring Sessions are held on 

eight Tuesday evenings at  5 PM Pacific / 8 PM Eastern

 

Module 1:  

March 24 Exploring your Unique Expertise and Intellectual Property; Who's your Market?
Module 2:  March 31 Information Product Content Ideas
Mastermind Group Session #1:  April 7 Working Session
Module 3:  April 21 Matching The Information Product Vehicle for Your Intellectual Property
Module 4:  April 28 Creating Your Product:  Technology Made Easy 
Module 5:  May 5 Selling and Delivering Your Product on the Internet
Mastermind Group Session #2:  May 12 Working Session
Module 6:   May 19 Pricing Your Product; Repurposing Your Content into Multiple Products

 

How to Register

 

A Recap of What you get:

Six Information Product Development Training Modules 
75-minute Live Teleseminars attended by your cohort of like-minded healthcare coaching, consulting, speaking professionals, led by Dr. Francine Gaillour

*

Two Mastermind Q&A Working Teleseminars
Two Group sessions beyond the 6 Training Modules regularly paced throughout the program to ensure that you "roll up your sleeves" and get your product done

*

Live Access
Use a telephone number and a special PIN number to participate in the live Teleseminars

 

*

Curriculum-based learning Modules
Each module is based on actual strategies used successfully by me, my healthcare clients, my healthcare coaching and consulting associates AND my own mentors

 

*

Recording of each Teleseminar
Click on a link to listen immediately, or save MP3 recordings of the seminar to your computer

*

Participant-only webpage
Convenient Student-only web-page with links to valuable references, Program materials, audio, handouts

*

Handouts for each Teleseminar
Downloadable Teleseminar notes outlining key strategies and techniques

*

Product Development Templates 
Downloadable Product templates you can use for program content, titles, delivery, sales and introductions -- you don't have to reinvent the wheel!

*

   

Tele-workshop Tuition: 

$595

** Early Bird** before March 16, 2009

 $495

BONUS #1:   "Essential Technology Tools for Information Product Creation" video tutorials to make your learning curve much easier

BONUS #2: "Business Success Rolodex" - the must-have names of resources and vendors that will be essential to your success in leveraging your expertise

 

 

>>>> Register

 

Prefer to FAX or Mail in your Registration? Contact Our Office

 

 

Free Teleconference Orientation and Preview Call

"Exploring Healthcare INFORMATION PRODUCTS: How are Physicians, Clinicians, Healthcare Consultants, and Speakers Using e-Books, Audios, blogs, e-Zines, Podcasts and  simple Internet Tools to Create Passive Revenue, Attract More Clients, Teach More People, and Express Their Creativity"

Here are the Dates and Times for the FREE 75-minute
Orientation PREVIEW Teleconference call:

The Teleconference Preview has passed but you can listen to the Audio Replay by registering below. 


Learning Objectives:

  • -- Learn why information products are an increasingly important method of marketing your practice or business
-- Understand where information products fit in with your overall  business and growth strategy, if you are a consultant, coach, or speaker
  • -- Review different types of healthcare Information products such as eBook, audio, ezine, toolkit, blog and podcast

-- This Teleconference is a *PREVIEW* call of the 8-week Tele-workshop that starts March 24

Listen to the FREE Preview Teleconference

*First and Last name
*Email
 What is your business or specialty? (optional)

 

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I am looking forward to helping you break through your creativity blocks and your income ceiling by leveraging your experience, expertise and knowledge.  Join a group of like-minded clinicians, healthcare coaches, consultants, speakers and professionals to create and collaborate together in this upcoming Tele-workshop Program.

Best regards,

 

 

 

 

 

 

p.s. If Leverage Your Healthcare Knowledge Through Information Products Tele-Workshop is intriguing to you, don't hold back because you can't think of any ideas for an Information Product.  Many of clients are astounded to hear the kinds of ideas that are authentically within them, and that I can uncover within 20 minutes of speaking with them.  

It's time to take your "local" good works and make them available to a global audience.  I truly enjoy helping coaches, consultants and speakers discover their talents and expertise, to package these up and create financially and emotionally rewarding products.  I look forward to having you in the Program.

 

Questions? 
Inquiry & Support Line: (206) 686-4205
support@physicianleadership.com

 

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