Introducing an 8-week Tele-Workshop Program: 

"Leverage Your Healthcare Knowledge With Information Products" 

  Healthcare Coaches, Consultants and Speakers who want to build additional streams of income or promote their business by creating e-books, audios, and other Information Products ---

Now with the power of new technologies and the Internet, your client reach and income possibilities just expanded ....

 

From:  Francine Gaillour, MD, MBA, FACPE

Executive Director, Physician Coaching Institute

 Dear Healthcare Coaching, Consulting and Speaking Colleague,

If I took a peak at your office right now I'll bet I could find sources of passive revenue lying hidden on your desk, tucked in your files, and stuffed in your hard drive!

You are taking for granted the expertise you possess, and therefore missing a prime opportunity to be of greater service to more people.  

More importantly, you are missing huge opportunity to expand your marking, grow your income with passive revenue and position yourself as an expert. 

I want to share some expert advise with you in this letter about how to work smarter to build your business, create passive income, have more time with your family AND add additional value and education to your client market or patients.

My First Information Product Was Created in Less than an Hour and Brought Me Hundreds of Client Leads

Over the past eight years I have enjoyed a thriving consulting and coaching practice helping physicians find career fulfillment AND also helping healthcare coaches and new consultants launch their businesses.

One of the key strategies I teach all of my clients is how to leverage their knowledge -- how to expand your reach so you can impact more people, and have more time to enjoy with your family. After all, that's why you got in to consulting, coaching or speaking --- to restructure how you work!

An outstanding way to expand your reach, and create passive income is through Information Products.  I know first hand through from building my own 6-figure business that it is critical to have multiple products and programs.  

Not only does that leverage me and my my time, but it is also good business:  many of my clients do not have time nor do they desire to work one-on-one with me.  However they still want my expertise!  Several of them actually requested on numerous occasions to have CD's or audios, or booklets, home-study courses that they could work through on their own.

It was their prompting that got me started creating my first information product almost 8 years ago:  "Transition 101: World of Opportunity" was a streaming audio 60-minute presentation I created that offered physicians the "straight scoop" about career transition.  

I made the audio available on my website as a free download initially. Not only did I get great feedback that the audio was appreciated, but it served as my #1 client lead generator for several years.  

Since then, I have created over 20 Information Products and programs that offer a wide variety of learning experiences to my market AND that also bring me leveraged and passive income.  

Furthermore, I have helped my clients and previous tele-workshop participants create unique information products that will generate clients clients for THEIR business, and put them on the next level of passive-income success.

Information products, such as e-books, audios, information toolkits are not only fun to create, they are assets that works for you -- even while you sleep!

YOUR clients are on the Internet looking and paying for good information

Over the past 10 years as first a healthcare technology marketing executive, and then a business owner, I have witnessed--as have you---the incredible evolution of the Internet, and more significantly, the rush to the Internet by consumers looking for healthcare advice.  

What is mind-boggling is the amount of money consumers are spending on healthcare products and advice they get from in the Internet---to the tune of about $1 billion. 

What I find fascinating now--and heartening-- is the depth and quality of healthcare information currently available through downloadable audio seminars, streaming audio, and eBooks.  This is new compared to even 5 years ago.

Indeed, clinicians, consultants, coaches and speakers are finally discovering that they can take the one-hour educational lecture they wish they had time to share with their clients or patients, and now make it available 24/7 through the Internet as an Information Product.

That's just one of the reasons I want to encourage you to get your "voice" and expertise on the Internet as soon as possible. Healthcare professionals are still the most "trusted source" for your patients, your colleagues and the community.  It is your educational talk or lecture or approach that your client audience wants most.   

And now it's easier than ever for you to create Information Products that are not only valuable to your patients and the community at large, but are a vital aspect of total patient care: education.

Keep in mind: Consumers will continue to shop at bookstores and the Internet to get the health information they need.

What is different now in 2007 and beyond is that you as an individual physician, clinician, coach or consultant can make your expertise and Information Product easily available to a wider audience through development and delivery mechanisms that are surprisingly easy and low cost.

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Information Products Enable You to Break Through Your Income Ceiling--and do a good service at the same time

The opportunity to do good by providing credible and trustworthy advice through Information Products is also a potentially lucrative one for you. 

Over the past several years I have helped dozens of professionals establish their business presence through the Internet with eBooks, Audio programs, Teleseminars, Articles, Special Reports and other information resources.  

I created this Tele-workshop because I know that many more  consultants, coaches, and speakers have expertise and know-how that consumers, groups, clinicians, healthcare organizations, and YOUR clients are asking and paying for, AND because I know you are looking for ways to create additional streams of income.

The purpose of the program is to help you develop healthcare Information Products and healthcare consulting/coaching products that are easy to create in your spare time and easy to sell without investing a bundle in technology, webmasters, PR agents or publishing. 

At the core of the Tele-workshop is a structured curriculum that I will deliver via 8 live Teleseminars over 2 months.   The program will walk you step-by-step, starting with where you are right now to the point where you are ready to market your first (or second!) ebook, audio seminar or other Information Product.  

If you have a consulting or speaking business on the side, this Tele-Workshop will help you grow your business by marketing yourself and building credibility through Special Reports, audio seminars and other vehicles that showcase your expertise.  Read more on this below.

What Kinds of Information Products can You Create and Sell?

Here is a small sample of some of the e-book and audio seminar projects my clients and other  healthcare coaches consultants and entrepreneurs have created for either: a) consumer audiences in general, or b) clinical and healthcare executive audiences:

"Top 10 Success Strategies for working with Physicians with Disruptive Behaviors."	special report
"Healthy Eating for Life to Prevent Cancer"	ebook
"Healthcare Report Cards: How To Get an A+ in the Public Reporting of Healthcare Quality Data"	audio seminar
"Home Made Medicine"	ebook
"How Millions of Dollars in Physician Bonus Incentives Linked to Improving Quality of Care May Be The Answer for Managed Care"	audio seminar
"Throw Away Your Glasses for Good"	ebook
"Creating the Life You Want Now: Balancing Medicine With Family and Coming Out Ahead"	audio seminar
"Physician Career Management Toolkit"	toolkit
"The Prostate: Everything You Should Know"	audio seminar

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What If You Don't Have any Ideas for Topics?  See how one of my clients did it

For most of these "authors and experts" above the content contained in their Information Product is simply based on their own experience.  Other Information Product creators are good at identifying other experts or creating a panel of experts and interviewing them to gather their insights as the basis for the Information Product content. 

You may be wonder ring whether this is something that could work for you.  

Let me want to walk you through the "birth" of an Information Product I am helping one of my clients who is launching a consulting business.   Here is the working title of his Information Product: 

My client will be creating a full "Toolkit" including an ebook, a set of audio seminars, and a set of checklists --- all of this will be sold and delivered via the Internet (with CD delivery as an option) to practices and physicians who are currently leaving money on the table for lack of a few simple-to-learn "soft skills" of good bedside and curbside manner. 

 Gather Up The Core Processes and Structures that are Sitting On Your Desk Right Now!

My client and I came up with the idea for his Information Product in our initial coaching strategy session when we noted that his practice was very successful (like many docs, he had reached his income ceiling a long time ago) and yet his colleagues in the same specialty, in the same building, in the same group, were earning 70-80% less.  

His administrator had frequently acknowledged him for certain engaging communication habits that seemed central to his ability to attract and retain patients.  My client was also a master at earning new referrals from primary care physicians.  

My client offered to to teach these communication skills to members of his group who were interested in optimizing their practice without adding additional marketing expense.   

The result of this one-time training was an "ah-ha" moment:  some very happy colleagues were getting more patients and referrals once they applied the new skills.  

Duplicate and Leverage Yourself

The next step, then, was to develop my client's "duplicate and leverage" strategy: Create an Information Program in the form of a self-learning seminar, ebook, and checklists that any physician across the country can access.  We came up with "Smile Your Way to Maximum Practice Income" and now on it's way to becoming an Information Product and a future source of passive revenue for him.

My client's investment in creating the Information Product will be primarily his time, plus about $125 for the necessary Internet services which he will delegate (By the way, email and Internet surfing are the extent of his computer skills). No travel, no interruption of his busy, enjoyable practice.

My client's main "technology tools" will be his telephone and Dictaphone (someone else is transcribing the content).   And his income potential?  The marketing plan we are putting together includes a pro forma with an income target of 5 figures in the first year.  Could this be your story in 2008?

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Another Option: Use Your Information Product for Marketing

I have been talking about Information Products for additional revenue potential.  Perhaps you like the idea but the thought of selling a product goes against your grain. 

Keep in mind you don't have to sell your Information Product to make it a valuable investment of your time.  

Some of my clients have created eBooks and audio programs and then make them available for FREE to showcase their expertise, build their practice, or earn credibility as a consultant.  

As a healthcare coach, consultant--or speaker--an essential strategy to promote your expertise is to create a Special Report, eBook, Audio, or eCourse that covers your unique principles of management and leadership, or change management, or teamwork.  Here are 3 of 12 Topic Idea Templates I routinely make available to my private clients: 

Every leader has their own "7", "5" or "3" -- so you will still be creating a UNIQUE product. 

When you join this Tele-workshop Program, I will share an additional 9 "ready-made" Topic Idea Templates for healthcare experts and leaders that can tastefully promote you and your coaching, speaking or consulting business. In fact, I'll also show you how to create one of the products above in less than 1 hour.

Another reason to crate an Information Product is to satisfy your personal mission or personal development journey.  Read on . . .

Consider Creating an Information Product for Your Personal Mission

Let me tell you about a special client I have who created an Information Product when she was at the lowest point of her professional life.

Two years ago I took on a former business owner as a pro bono client.  This woman had recently left her work at the young age of 48 because of worsening Neurofibromatosis (NF) and chronic pain.  

A gifted and humorous writer, she was frequently submitting essays and articles on the NF and chronic pain support Internet sites to keep herself busy.  Eventually she was no longer able to work at all in her business.  

Ironically, her full time "occupation" became the arduous process of navigating the maze of government and local agencies to get enrolled for disability.  This became an additional source of suffering for her. 

When we first started working together, she and I went through an initial coaching process of setting a goal for her that was exciting and energizing AND would take her repertoire of talents and experience to "do good" --even though she was limited physically.  

The First Key Resource You Need to Create Your Product is a Desire to Teach

We came up with the idea of an ebook she could write from her laptop computer---while lying on her sofa---that would help other people navigate the maze of getting disability benefits.  

The ebook would be a resource for other people who were perhaps also experiencing chronic pain, or on the verge of being disabled, and could save them the aggravation of what she had to go through.  

Her ebook, "Secrets of Getting Disability Benefits" is an engaging, warm, and often humorous guide, plus a source of comfort. About 65 pages long (typed Word document), it is downloadable from the Internet for a nominal fee to cover the cost of her Internet service provider.   

Although in our pro forma we did not project it would be a huge money-maker, we were thrilled with the number of people downloading her book. [Note: In the Mastermind Group I will teach you how to gauge the size of your potential market.]

What she has received as a "return" on investment of time are dozens of appreciative letters from readers about the positive impact she has made in their lives.  A pretty good Return On Inspiration is how I like to look at it.

Create an Information Product to Leave a Legacy

So keep in mind that an Information Product can be used in many ways.  Even if your practice is full to the brim and your income is fabulous, I challenge you to extend your professional and creative boundaries anyway.  

Consider creating an ebook, audio, or other Information Product that can be a legacy--small or large---to others who would really appreciate your wisdom, insight, and encouragement.

p.s. My client is now creating a new product called "How to Lessen Your Suffering From Chronic Pain" which will be a set of audio seminars she will record directly into her laptop (using a $9 Radioshack microphone) and upload easily and directly to an Internet site. I will teach you how to create an audio seminar this way too.

Learn and Implement a Solid Product Development and Marketing Strategy

When I work with my private coaching clients, I teach them many strategies over the course of our coaching relationship.  

When it comes to Information Products, what I teach them is my proprietary Product Development and Marketing Strategy, and that is exactly what you will learn in this Tele-Workshop Program:

•  

	What You Will Learn
	What Information Products are; what an ebook, eCourse, Special Report, and audio program, and podcast look like - I'll refer you to many examples
	What other healthcare consultants, coaches, speakers, and clinicians are doing now with Information Products, and what the marketing and  income opportunity is for you
	How to come up with a topic that is natural for you and fits perfectly your experience, not someone else's
	How to structure the creative development process so the product almost creates itself over the course of our 10 weeks together
	How to price the product and how to sell and delivery it over the Internet, without being a computer-wonk
	How to use the product in a variety of ways, including for getting client leads, building your list, creating additional income, marketing your expertise or to serve your personal mission
	How to set yourself up with a simple but effective intellectual property and merchant structure
	How to package a single topic into different Information Product formats

 Click here to register

Tele-Workshop Structure

In this Tele-workshop program I am accepting a limited number of participants in order to ensure that we have a close, collaborative, committed, "cohort" of coaches, speakers, consultants and qualified clinicians.  

We will meet as a group for six Information Product Development Training Modules that I will present over six live 75-minute Teleseminars (see Program schedule below).  

In addition to the live Training Modules, you will attend two live group Working Q&A sessions so you can get real time assistance with your product, compare notes with your cohort group, and accelerate your progress.  You'll also have an an online  Journal for between-session collaboration.  

Your unique voice will come through and your strategy will be enhanced as we meet one-on-one for an Information Product Strategy coaching session - a laser coaching time we'll set aside to focus exclusively on YOU.  We can use this time to help you create your unique Information product and figure out how to best use it:  for marketing, lead generation, expertise development or passive income?

If you have to miss one of our Live Sessions, don't worry because we will audio record every Teleseminar for you.  Of course there will be valuable and informative handouts, links and resources.  

Not only will you have handouts, but more importantly, you will get Information Product Templates to help you quickly structure your product content for healthcare ebooks and audio seminars or other products.  You will also have templates for product introductions, development, delivery, and Internet management.   

A Recap of What you get:

Six Information Product Development Training Modules 

75-minute Live Teleseminars attended by your cohort of like-minded healthcare coaching, consulting, speaking professionals, led by Dr. Francine Gaillour

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Two Info-Product Q&A Working Sessions

Two Group sessions as "extras" beyond the 6 Training Modules regularly paced throughout the program to ensure that you "roll up your sleeves" and get your product done

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Live Access
Use a telephone number and a special PIN number to participate in the live Teleseminars

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Curriculum-based learning Modules

Each module is based on actual strategies used successfully by me, my healthcare clients, my healthcare coaching and consulting associates AND my own mentors

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Recording of each Teleseminar

Click on a link to listen immediately, or save MP3 recordings of the seminar to your computer

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Participant-only webpage

Convenient Student-only web-page with links to valuable references, Program materials, audio, handouts

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Handouts for each Teleseminar

Downloadable Teleseminar notes outlining key strategies and techniques

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Private Coaching

One Private  Business Strategy "laser coaching" one-on-one session with Francine Gaillour - anytime during the program

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Product Development Templates 

Downloadable Product templates you can use for program content, titles, delivery, sales and introductions -- you don't have to reinvent the wheel!

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Online Group Journal

Online Group Journal for cohort collaboration, questions, between Teleseminar sessions

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Tele-workshop Tuition: 

$695

** Early Bird** before March 19, 2008

 $595

BONUS #2: "Business Success Rolodex" - the must-have names of resources and vendors that will be essential to your success in leveraging your expertise

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Prefer to FAX or Mail in your Registration? Contact Our Office

Free Teleconference Preview Call

"Leverage Your Expertise With INFORMATION PRODUCTS: What Are Information Products and How Do Healthcare Coaches, Consultants, and Speakers Use Simple Technology Tools to Create Passive Revenue, Attract More Clients, Teach More People, and Have More Time Off"

Date: Monday, March 10, 2008

Time:  1:00 PM Pacific Time (4:00 PM ET) 

The Teleconference has concluded, but you can listen to the 75 minute Audio Replay below

Learning Objectives:

• -- Learn why information products are essential to a successful coaching practice

-- Understand where information products fit in with your overall coaching business and growth strategy

• -- Review different types of healthcare and coaching information products
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• -- Learn more about "free" vs. "fee" products and why it's good to have some of both

This Teleconference is also a *PREVIEW* call of the 8-week Tele-workshop, starting March 27