Your Business Card Declare Your Intention; and Be Nitpicky
When you network with others who can
offer you insight, advise or information, be sure to leave contacts your
“new” business card. Keep your card professional, clean and simple.
Your name, address, phone, fax, and email will be sufficient.
If you are available for general consulting, include a single
line such as “Healthcare
Consulting”. If you are
quite certain about the industry you want pursue, and have the minimum
credentials, be bold and declare yourself to be a “Legal Medicine
Consultant” or “Consumer Health Safety Consultant” or “Mind-Body
Medicine Consultant” as examples.
If your email address is currently an undecipherable combination
of letters and numbers (e.g. email@example.com),
get a new address that reinforces your name in the mind of contacts, for
example, DrGaillour@aol.com or QualityExpert@aol.com
. When creating your
business card, spend a little money for a professional result.
DO NOT CREATE YOUR BUSINESS CARDS ON YOUR HOME COMPUTER AND
PRINTER! Find a local
professional printer. Or
through the Internet, for less than $100, LogoWorks.com, Kinkos.com or iprint.com will
create a very professional card. When
you use their card wizard, select their “professional” image card,
with business-type fonts, no logo, and the heaviest card stock (100-110
pound). Nitpicky? Yes, but
you’re worth it!
Gaillour, MD, Business Consultant and Executive Coach for
Healthcare Leaders firstname.lastname@example.org,