To Make a Good 30-minute Presentation
Francine R. Gaillour, MD, MBA, FACPE
of you are often called on to present at healthcare meetings and
events. For some of you, speaking is "old hat" and for
others, it is a new, exciting, and often daunting challenge. But
even if you are comfortable with speaking, I suggest you reject what
we in healthcare have deemed to be "acceptable" or
see what I mean, just take a look at the physicians doing "grand
rounds" type of presentations on your local Cable TV
channel. You will notice "experts" who are wandering
with their content, looking down at their computer monitor instead of
at the audience, speaking in a monotone, and over-relying on
help you refine your presentation skills, here is short tutorial on
how to make a good 30-minute presentation:
mind loves "the power of three." No matter how much
content you have, aim for "3 segments" and "3
three segments are: 1) Your Opener, 2) the Body of your presentation,
and 3) Your Conclusion:
Opener should be no more than
2 minutes and have a "hook" which is the "why
should anyone care." The opener contains the objectives and
the benefits of your speech for the audience.
Body of the presentation will
be about 12 to 17 minutes and is where you will make your "3
points." Each point should stated, and each should be
supported with either data or a "story"
(example, illustration or case study).
Conclusion of the presentation
should include a reminder of what the 3 points were, the benefits
stated earlier, plus a CALL TO ACTION. The call to action is
what you want them to do next; e.g. a request to make a behavior
change, to reflect on the topic presented, or to apply the topics
to their own life.
the "up in front" part of a presentation means creating an environment
that enhances the audience's experience. Essential components of
a supportive environment are:
and ending on time
sure the AV works (at least one hour before)
that is appropriate -- not necessarily dimmed!
arrangement that is comfortable for the audience
minimum number of PowerPoint slides, with a minimum number of
bullets, and a maximum size of font or graphics.
much has been written and can be learned about professional speaking,
for most of the presentations that we give on a day-to-day or week-to
week basis, follow
these 3 principles and you will hit the mark:
at the audience directly in the eye, and look at them much more
often than you look at your notes or laptop
much louder and take much longer pauses than think you should
enjoy the material; if you are jazzed about the content, the
audience will be rooting for you.
R. Gaillour, MD, MBA, FACPE is an executive coach and business
consultant. She is president of The Gaillour Group and director
of Creative Strategies in Physician Leadership. Dr. Gaillour is
a professional speaker on healthcare leadership, technology and
can be reached at (888) 562-7289 or firstname.lastname@example.org